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Kenyan fashion flies the flag at UNCTAD14, sees the Secretary-General dance

evelyneA collaboration between the United Nation body and the hottest Kenyan clothing and accessory brands may once have seemed like an unlikely partnership, but the fashion show highlighted the vast potential of creative industries to create jobs in developing countries such as Kenya. For that to happen, clothing companies in particular will need to change the way they work.

“If we are just manufacturing for the Walmarts and the H&Ms of the world, it just means a lot of people employed on the minimum wage,” said Ann McCreath, a designer and managing director of Kenyan fashion house KikoRomeo, and an organizer of the UNCTAD event. “If top international luxury designer brands come and work with our people in the slums, again it’s a very minimal wage that’s being paid and all the added value stays in the developed country where the product is sold or where the brand originates.”

 

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